My name is Ian Shepherd, and movingtribes.com is my home for writing, sharing content and other digital things.

Over the last 25 years, I have served as Chief Operating Officer of Odeon (Europe’s largest cinema business), CEO of Game Group (a pan-European retailer with over 1300 stores) and held senior commercial and retail leadership roles for world-leading brands including Vodafone and Sky TV.

Over that period, I have seen the seismic shift from ‘analogue to digital’ in multiple industries along with the changes in consumer behaviour that followed. I’ve seen businesses grow and succeed, but also seen businesses challenged and ultimately defeated by those changing consumer needs.

I have also worked with start-ups, entrepreneurs and innovators and have hands-on experience with the emerging disciplines of data science, customer analytics and with the technologies that power digital retailing.

My objective here is to turn this unusual combination of experiences into blogs, discussions and debates that help inform and support others in consumer businesses as they wrestle with the challenge of keeping up with the customer in a fast changing world.

If you like the writing on this site, then I have a treat for you! I’ve also written a book, Reinventing Retail. I’ve written a little about it here, and if that intrigues you then why not read the introduction to the book which is available as a download here.