The Average is Always Wrong
Everywhere you look people are talking about data.
Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics.
Based on several decades of experience leading analytics and marketing teams, and also drawing on case-studies and interviews with class-leading experts from a wide range of data-centric businesses, The Average is Always Wrong is a pragmatic and hands-on guide to harnessing data to transform your business for the better.
Published by Harriman House, The Average is Always Wrong is available for pre-order now, and will be published on September 22nd 2020.
I have an abiding interest in how retail and hospitality brands can cope with the new multi-channel, always-on world of the consumer. I’ve seen what happens when they don’t and I’ve also seen the reward that follows from getting your response to the new economy right. In Reinventing Retail, published in 2019, I try to capture some of the challenges that brands face today and also distil out from a long career (and more than a decade at the Board table) some of the pragmatic things leadership teams can do to ensure their businesses don’t just survive, but thrive.
The book is available now through all good book retailers. If you are interested in the important topic of how retail and hospitality brands can reinvent themselves to cope with the new economy then I think you’ll find it thought-provoking.