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HOME ABOUT WRITING CONTACT

Ian Shepherd is one of the UK’s most experienced consumer marketers, having had the opportunity to work with some of the world’s biggest and most exciting brands at key stages in their evolution.

Spanning the launch of digital TV in the UK, the arrival of the now ubiquitous Sky+ PVR, the critical evolution of the mobile phone from communication tool to mobile web browser and the emergence of digital and social gaming, Ian’s work has focused on how new technologies impact the lives of real consumers, and therefore how those new technologies can be marketed and sold most effectively to them.

First and foremost, Ian is a CRM specialist -fascinated by how consumers build relationships with brands and vice versa. Even small changes in the structure of product offerings and the way brands talk to consumers can mean massive differences in the value of the relationships created. As technology and consumer attitudes evolve, this is a fast changing area where the bullseye is hard for big brands to hit. Taking the time to consider examples of both brilliant and poor execution, Moving Tribes is founded as the home for Ian’s writing, speaking and consulting on what it takes to really connect with the modern consumer.

Ian is no academic or guru, however. As a practicing marketer and business leader, he has seen products, services and businesses fail as well as succeed. He has led teams of thousands of people across the world and has championed cultural and strategic change and carries the scars and experiences that result. Uniquely, therefore, Moving Tribes is home not just to thinking about marketing, but also to real and practical advice about generating change and creating real excellence in the chaotic and challenging world of the big organisation.